Georganne Bender is a retail strategist and an expert in visual merchandising. Bender says a critical device in the jeweller’s arsenal is commonly overlooked. Every fixture, product, and element should encourage a buyer to not only keep in your store but also to buy with you once more in the future. Much of your success at retail and the gross sales you generate is contingent upon your visible merchandising expertise.
‘100 Carats’ Exhibition Opens at LA MuseumA new show at the Natural History Museum of Los Angeles County options dozens of gem stones each weighing one hundred carats or extra. …